AI Insights · Timothy · April 2022
Top 5 Beauty Retail Apps on iOS in Oceania, Q1 2022
Discover the performance trends of the top beauty retail apps on iOS in Oceania during Q1 2022. Learn about their weekly downloads, revenue, and active users.
The first quarter of 2022 saw interesting trends among the top beauty retail apps on iOS in Oceania. Here's an overview of their performance based on Sensor Tower data.
Sephora - Beauty Shopping experienced fluctuations in its weekly downloads, starting the quarter with 5.6K downloads and reaching a low of around 2.8K in mid-February. The app closed the quarter with approximately 3.2K downloads. Weekly active users slightly decreased from 23.1K in late December to 19.1K by the end of March.
MECCA - Beauty Shopping showed a varied trend in downloads, beginning with about 3.3K and peaking at 4.7K in early March. Weekly active users demonstrated consistent growth, starting at 14.8K and rising to 18.3K by the end of the quarter.
Adore Beauty | Shop Beauty Now had relatively stable download numbers, fluctuating between 615 and 1.2K downloads throughout the quarter. The app saw its highest download figure in the week of March 21 with 1.2K.
Think Dirty – Shop Clean saw a significant spike in downloads in early January, reaching 1.4K, before stabilizing around 200-400 downloads towards the end of the quarter. The app's weekly active users peaked at 8.3K in mid-January and gradually decreased to 6.3K by late March.
FOREO For You had a steady decline in downloads, starting with 704 and ending the quarter with 173 downloads. Weekly active users followed a similar trend, beginning at 1.1K and dropping to 615 by the end of March.
These insights are derived from Sensor Tower, where more detailed analytics can be found to delve deeper into the performance of these beauty retail apps.
